Hublot’nun masmavi denizlerden esinlenerek tasarladığı 100 limitli Spirit of Big Bang Blue modeli… Devamı
bütün dünyanın gözü tek bir noktadayken, Hublot ve Messika tam olarak oradaydı.
Didier Deschamps Fransa Milli Takımı’nı şampiyonluğa taşırken, totemi olarak Messika Move Titanium bilekliğini geçtiğimiz ay boyunca bileğinden çıkarmadı. Sol bileğinde ise FIFA Dünya Kupası’ndaki bütün maçların gelişmelerini takip etmesini sağlayan Hublot Big Bang Referee 2018 FIFA World Cup Russia vardı.
Hublot, dünyanın en prestijli lüks alışveriş caddelerinden biri olan 15 New Bond Street’te amiral gemisi mağazasını açtı. Dünyanın en prestijli markalarına ev sahipliği yapan ve Londra’nın tam kalbinde yer alan cadde, geleneksel zerafetin ve modern lüksün rakipsiz bir karışımını sunuyor. Aynı zamanda; Hublot’nun perakende alanındaki yeni adımı olan New Bond Street, Londra’da operasyonu direkt merkeze bağlı yürütülecek olan ilk butik olma özelliğini taşıyor.
İsviçreli lüks saat markası Breitling, 27 Haziran’da Pekin WF Central’da Asya’daki ilk amiral gemisi olan butiğinin açılışını büyük bir etkinlik ile kutladı. Breitling CEO’su Georges Kern, Breitling Jet Ekibi’nin kaptanı Jacques Bothelin, ünlü Çinli aktör Lei Jiayin ve ünlü Çinli oyuncu ve şarkıcı Han Xue açılış seramonisine katıldı.
Beijing, June 27, 2018 – Swiss luxury watchmaker Breitling celebrated the grand opening of its first flagship boutique in Asia in WF Central, Beijing. Breitling CEO Georges Kern was on hand for the ceremony along with Jacques Bothelin, Captain of the Breitling Jet Team, renowned Chinese actor Lei Jiayin, and renowned Chinese actress and singer Han Xue.
At the opening ceremony, Georges Kern, CEO of Breitling, pointed out that introducing the new design concept in Beijing is significant. He said: “Launching our new boutique style in this city underscores the importance of the markets in Asia and particularly in China for our brand. We’re delighted that our Chinese friends will get to know our products and our heritage in this urban Breitling environment.”
The event was attended by actor and friend of the brand Lei Jiayin, who wore the new Navitimer 8 B01 Chronograph 43 as he enthused about Breitling: “A wristwatch is a man’s best friend and should reflect a professional attitude, a dedication to precision, and a rich heritage, all of which I find with Breitling.” Actress Han Xue wore a Breitling Navitimer 1 Automatic 38 that perfectly complemented her elegance and her chic, sporty style. The two good friends were among the more than 100 guests in attendance on the boutique tour.
The Breitling flagship boutique in WF Central took around half a year to complete. Its brand-new design concept incorporates a comfortable and fashionable shopping space for customers and a display of more than 200 exquisite timepieces representing Breitling’s entire product range, along with the Navitimer 8 novelties and some exclusive limited editions. The boutique marks a significant milestone for the brand’s distribution development not only in China but in all of Asia.
WF Central, Hongkong Land’s leading premium lifestyle retail center in China, is at the commercial and political heart of the capital city; its design and scale respect and revitalize the historic ambience of the Wangfujing area. By opening its first flagship boutique in this landmark location, Breitling is paying tribute to the area while updating its trailblazing innovative spirit for a new era.
Today, Breitling retains a special place in the hearts of pilots. The brand’s long-established ties to aviation are best – and most spectacularly – represented by its partnership with the Breitling Jet Team. On the event’s grand opening day, a full-sized replica of an L-39C Albatros jet was on display at the location. Set against the backdrop of the Serpentine Pavilion Beijing, the eye-catching jet left guests with an enduring impression of the brand’s aviation heritage.
Located in WF Central, Breitling’s new 152-square-meter boutique, with its imposing nine-meter facade and four-meter ceilings, is ideally suited to the brand’s compelling industrial loft concept. Its design is an artful, modern interpretation of the stylish spaces that characterize mid-twentieth-century industrial buildings. It recalls the period when Breitling created some of the most admired tool watches ever made and, with its striking decor and bespoke furniture, recreates the generous but intimate ambience of an exclusive industrial loft in a dynamic city.
The boutique features some exquisite materials and furniture: more than 10,000 exclusive Japanese bricks were used to construct the huge wall with its neon Breitling logo from the 1960s. Another vintage logo, a stylized “B,” adorns a yellow mesh wall. The floor is made of waxed concrete combined with American walnut.
No less compelling are the displays of Breitling’s remarkable watches: the metal structures are a stunning reinterpretation of industrial shelves and represent water, land, and air, the three environments where the watches have long distinguished themselves.
The creative, trendy entrance bar is a masterpiece in its own right. It offers an attractive display of the watches and serves to present Breitling’s products to its visitors, who can also play a game or two on the professional pool table.
Guy Bove, Breitling’s Design Director, is convinced that the new boutique concept will appeal to longtime fans of the brand and also welcome new ones. He commented: “With our redesigned boutiques, we are respecting our long, impressive heritage, but are doing so by creating a relaxed, stylish environment. We are opening our doors to a new generation of Breitling enthusiasts.” Breitling
Since 1884, Breitling has established itself a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its own movements inhouse and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.
Hublot, Kuzey’in Venedik’i olarak kabul edilen St. Petersburg’da ilk butiğini açtı. Devamı
Hublot, UNICEF yararına Manchester’da gerçekleşen “Unicef Soccer Aid” maçının resmi zaman tutucusu oldu. Hublot’nun marka elçisi olan efsanevi koşucu Usain Bolt ve Hublot’nun marka dostu olan, aynı zamanda İngiltere UICEF elçisi, efsanevi şarkıcı Robbie Williams’ın kaptanlık yaptığı maç dünya üzerinde tehlikede olan çocukların yararı için oynandı.
Back in February, sprinting legend Usain Bolt surprised the more than 5 million fans following him on social media by announcing his transition to the world of football, fulfilling his childhood dream of becoming a footballer. After his first appearance on the pitch during a “friendly” organised by Hublot, which took place alongside the Baselworld 2018 watch fair, and which saw Diego Maradona and José Mourinho’s teams battle it out, he captained the World XI team during the Soccer Aid World XI match, taking on the England team. This clash of the Titans was held in the iconic Old Trafford stadium in Manchester, just four days before the 2018 FIFA World CupTM kicks off in Russia.
“Since 2006, Unicef has been able to provide help to many children in need thanks to these football matches. During this match, Hublot had the privilege of contributing to this honourable initiative in its role as both official timekeeper and supporter of the team captained by its ambassador, Usain Bolt. A formidable way to mark the impending start of the 2018 FIFA World CupTM!”
Ricardo Guadalupe, CEO of Hublot.
The match was organised under the Unicef banner to raise money to help children at risk across the world. A total of over £24 million had already been raised through ticket sales and donations before this latest match even started. This incredible sum is the combined total from the previous Unicef Soccer Aid matches, which have now been taking place for twelve years. At the 2016 event, the England team beat the World XI with a score of 3-2.
Facing them will be Usain Bolt’s team, which features former professional footballers and celebrities such as the chef Gordon Ramsay. Together, they represent the rest of the world. A long-standing Hublot ambassador, the Lightning Bolt was able to count on support from the Nyon manufacture when forming his team for this latest challenge. Their opponents were Robbie Williams’ England team. A Unicef UK ambassador and friend of the Swiss watch brand, the singer was responsible for co-founding and launching the Soccer Aid initiative in 2006. He was surrounded during this match by an all-star team, including four-time Olympic champion Sir Mo Farah. At the end of a thrilling clash, the England team managed to claim victory with a score of 4-3.
“As a child, I dreamt of becoming a professional football player, and playing with the Manchester United team. Today, being captain of a football team, on this iconic field with Hublot, and to play for such a good cause, helping children in need: it’s has been a great experience!”
Usain Bolt, Hublot Ambassador, 8-time Olympic Champion and 11-time World Champion.
“I co-founded Soccer Aid in 2006, and since then we’ve helped to raise over £24m for children in danger around the world. We hope to raise even more this year with the help of the public, sponsors and the UK Government (who is matching donations pound-for-pound), so that we can further help this fantastic cause”.
Robbie Williams, Hublot Friend of the Brand
In addition to its support for Usain Bolt’s team, the Hublot manufacture also acted as the official timekeeper for the match, providing the fourth official’s board, and reinforcing its links with the beautiful game. This association already dates back 12 years, when the Nyon manufacture started to sponsor the Swiss national team. Since then, Hublot has become the “FIFA Official Watch”, and will be acting as Official Timekeeper for the FIFA World CupTM for the third time, when the competition starts in Russia.
A few days before the whistle blows to mark the start of the 2018 FIFA World CupTM, Hublot took to the pitch once more in support of a fantastic cause, participating in a match which is sure to become part of footballing history. Hublot and football: from strength to strength!
WORLD XI TEAM
Usain Bolt, Gordon Ramsay, Brendan Cole, Clarence Seedorf, Robert Pirès, Yaya Tourè, Kevin Pietersen, Dan Carter, Martin Compston, Ioan Gruffudd, Jaap Stam, Ashley Fongho, Patrick Kluivert, Edwin van der Sar, Eric Cantona, Robbie Keane, Jeremy Lynch and Nicky Byrne.
Robbie Williams, Sir Mo Farah, Mark Wright, Myles Stephenson, Paddy McGuinness, Joe Wicks, David Seaman, Jamie Redknapp, Danny Murphy, Michael Owen, Jamie Redknapp, Wes Brown, Sam Allardyce, John Bishop, Olly Murs, Ben Shephard, Bradley Walsh, Freddie Flintoff, Lee Mack, Damien Lewis, David Harewood, Billy Wingrove and Phil Neville.
Hublot, 80.cisi düzenlenen dünyanın en önemli ve büyük iç göl yat yarışı olan Bol d’Or Mirabaud’da art arda 6. kez resmi zaman tutucu oldu. Devamı
Hublot ve İsviçreli satış noktası Rob Engstorm güçlerini birleştirerek Ullna Golf Klübü’nde harika bir turnuva düzenledi. 9 kez Avrupa turnuvası kazanan ve Hublot’nun ‘Marka Dostu’ (Friend of the Brand) olan Alex Noren bu özel turnuvaya ev sahipliği yaptı. Devamı
Havacılık temalı modellerin değişmez isimlerinden Breitling, kullanıcı dostu dünya saati fonksiyonu kadar ilgi çekici kadranıyla da beğeni toplayan modeli Transocean Chronograph Unitime ile mercek altında.
World Timer (dünya saati) fonksiyonu özellikle son birkaç yıldır pek çok marka tarafından markaja alınmış bir komplikasyon. Günlük hayatta kullanılabilirlik açısından oldukça verimli olmasının yanında, farklı gösterim şekilleri itibarıyla da markalara geniş bir oyun alanı sunan dünya saati özelliği saat meraklıları tarafından da rağbet görüyor.
Havacılık temalı modelleriyle adını saat tarihine altın harflerle yazdıran Breitling özelinde ise aslında hiç de yeni bir konu değil dünya saati fonksiyonu zira incelemeye konu modelin ilk ortaya çıkışı 1950li yıllara kadar uzanıyor. Kullanıcı dostu dünya saati özelliği kadar renkli kadranı ile de beğeni toplayan Transocean Chronograph Unitime ise, markanın bu tarzda tasarladığı modern örneklerden biri olarak karşımıza çıkıyor.
Modelin Transocean Koleksiyonu tarzında hazırlanmış kasası 46mm çapında tasarlanmış. Paslanmaz çelikten üretilen kasanın ön yüzünde düz ve parlak bir bezel yer alıyor. Breitling imzalı ayar kolu ve piston tarzında tasarlanmış kronograf butonlarının eşlik ettiği kasanın ön yüzünde iki taraftan yansıma önleyici kaplamaya sahip çizilmelere dayanıklı safir kristal camlar görev yapıyor. Arka yüzünde masif paslanmaz kapak yer alan kasanın su geçirmezlik derecesi ise 100 metre / 10 bar olarak ayarlanmış.
Hublot ve Italia Independent’ın bu yeni iş birliği, Lapo Elkann’nın deniz ve denizcilik tutkusundan ve deneyimlerinden ilham alınarak tasarlandı ve bu saat aynı zamanda Lapo Elkann’nın anılarına saygı niteliği taşıyor. Devamı